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Wondering what’s in store for the beauty and skincare industry in 2025? Keep reading as Lionesse shares the hottest trends worth trying!
Toner Ice Cubes
Skin icing was a trend that started making waves in 2024. It makes use of the concept of cryotherapy, which sees the skin exposed to extremely cold temperatures for a few minutes at a time. While this may initially sound uncomfortable, it offers up a number of proven benefits, including:
- Reducing the feeling of inflammation. This can be particularly beneficial if you suffer from an inflammatory skin condition, such as acne or psoriasis.
- Making the pores look smaller. Again, this can be very useful for people with oily skin as this skin type is susceptible to enlarged pores.
- Reducing the appearance of puffiness and tightening the look of the skin.
While the at-home version of this trend used to involve regular ice cubes, this year sees skin icing taken to the next level by incorporating the use of a toner. Simply put, rather than freezing water in an ice cube tray, you would freeze a toner instead. This way, in addition to benefiting from the cold temperatures, your skin would also be able to soak up the properties of the toner that you’ve chosen.
Most toners lend themselves well to this technique, especially if they contain hydrating and complexion-soothing ingredients, just like the Lionesse White Pearl Skin Toner. This toner boasts a number of ingredients that are known for leaving the skin feeling calm and refreshed. From aloe vera leaf juice to cucumber fruit extract to chamomile flower extract, try making ice cubes from these much-loved ingredients and your skin should soon start to look smoother, brighter, and happier!
Simplified Beauty Routines
When K-beauty took over the Western beauty world a few years ago, people were loving the intricacy of carrying out a 10-15 step skincare routine. However, last year, the focus started to shift. ‘Skinimalism’ started to take over, with this trend encouraging short and simple routines that didn’t make use of quite so many products.
This simplification of skincare is set to continue in 2025. It’s a trend that dermatologists are firmly backing due to how they’ve now seen so many new skin concerns arising from people using too many products. Often, overloading your skin with hundreds of different ingredients can do more harm than good. This can cause serious damage to your skin barrier, resulting in a number of skin concerns arising.
While that may be the case, a simplified skincare routine doesn’t necessarily mean that your skin will be missing out on certain products. Instead, the products that you would incorporate into your routine would be multi-functional as opposed to having a single purpose. For example, instead of using three serums on your face, each one designed for a certain purpose, you would swap this for a multi-tasking serum that’s able to tackle all of your visible skin concerns in one go.
The Lionesse Morganite Transforming Serum features a multi-tasking formula that’s suitable for all skin types. Thanks to sodium hyaluronate, collagen, and peptides, it’s incredible at hydrating the skin. Collagen and peptides are great ingredients to turn to for reducing the appearance of aging and thickening the feel of the skin barrier too. Meanwhile, the vitamin C in this formula will work to tighten and brighten the look of your skin. Use this serum regularly and your skin will soon take on a more youthful finish.
Barrier Care
We’ve mentioned the skin barrier a few times now. This is due to how important the skin barrier is when it comes to keeping your complexion healthy. Not only is it responsible for moisture retention but it also blocks toxins and impurities from entering the deeper layers of your skin, where they would have caused havoc to your skin cells.
Fortunately, more and more attention is being placed on the skin barrier, with this being another big beauty trend for 2025. In addition to the simplification of skincare, which greatly benefits the skin barrier, people are increasingly seeking out products that have been specifically formulated with the skin barrier in mind.
One such product is the Lionesse Golden Sapphire Cream. As we’ve already discussed, peptides are an amazing ingredient to invest in if you want to help your skin barrier feel stronger and more resilient, and this cream contains three of them. It also contains vitamin E, aloe vera extract, and green tea extract, all of which your skin barrier will love too.
Another option would be the Lionesse Black Onyx Cream. This is a slightly richer formula, with plant oils to provide hydration. A blend of humectants, including sodium hyaluronate and glycerin, back this up with their moisture-binding properties. There are numerous antioxidants in this formula too, from vitamins A and E to botanical extracts that are packed full of beneficial compounds. Together, they’ll leave your skin barrier feeling deeply supported while also giving your skin a smoother and firmer finish.
‘Faceified’ Body Care
Ever wondered why facial skincare products always seem to be more intricate and thought-out than body care products? You’re not the only one. In fact, this is something that more and more people have been questioning. After all, the skin on your body deserves plenty of love and care too!
This is why ‘faceified’ body care is another one of the big beauty trends that you’ll be seeing lots more of this year. It sees body care products being elevated to the next level. They’ll now be making use of ingredients and technology that were previously only really used in facial skincare formulas.
If you would like to upgrade your body care routine, we have a few products at Lionesse that can help with that. The Lionesse Body Scrub is one, with this scrub enhancing the exfoliating effects of sea salt with the inclusion of diamond powder. Not only does diamond powder have its own exfoliating properties but it will also leave your skin looking brighter and more luminescent.
Once you’re done polishing up the look of your skin, moisturize your body with either the Lionesse Body Cream or the Lionesse Body Butter. The latter is a slightly thicker formula but both contain exquisite ingredients that will give your skin a gorgeous glow.
Next Level Neck Tech
Technology has been infiltrating various aspects of the beauty industry, and this shows no signs of changing. In fact, more and more beauty brands, as well as consumers, are now becoming heavily reliant on technology, with various beauty devices and gadgets becoming go-to’s.
One area that has really boomed in popularity is LED technology. It’s now common knowledge that LED tech can work wonders on the complexion. Reducing the appearance of wrinkles, soothing the feeling of inflammation, brightening the complexion…the right LED beauty device can easily do all of this and more.
However, people are now also recognizing the holistic benefits provided by LED light therapy. Research shows that exposure to blue LED light can have significant mood-boosting effects, so much so that these results are often compared to those provided by anti-depressants. Meanwhile, red LED light can encourage a more restful sleep.
With LED light therapy devices now more popular than ever, it’s easy to add one to your beauty routine. Ideally, find a device that offers multiple modes/LED wavelengths. This way, you’ll be able to use it to tackle a variety of issues. The Photonix-3 Neck Solution would be a great start. It will enable the skin on your neck to benefit from the visible improvements provided by LED light therapy while the choice between red and blue light can also be used for a targeted holistic approach to your wellness routine.
Superfood Skincare
Superfoods have been in the spotlight quite a bit in recent years. The awareness surrounding the power of antioxidants is growing and, therefore, so is the interest in foods that are able to provide these compounds. With superfoods being known for containing a higher antioxidant content than other foods, adding these to your diet can make a huge difference to your health.
Of course, that’s not the only way in which you can benefit from those incredible antioxidants. Superfood skincare is another route that you can take. This is set to continue being a big beauty trend throughout 2025 and for all of the right reasons! Applying superfood extracts directly to your skin means that your skin cells will be able to soak up all of those beneficial antioxidants, without having to wait for them to filter through the rest of your body first.
Want to jump onto this trend? Some of the most skin-loving superfoods to use topically are:
- Goji berry
- Pomegranate
- Acai berry
- Noni
- Bilberry
- Mangosteen
- Maqui
- Avocado
One thing to know about antioxidants is that they always work best when combined with other antioxidants. So, if you want to really bump up the benefits provided by superfood skincare, pick products that bring together various superfood extracts.
This is where the Lionesse Opal Sheer Melting Mask really shines. This formula contains all of the above-mentioned superfood extracts. Better yet, it melds these with a hydrating concoction of sodium hyaluronate, squalane, and vitamin E. Thanks to its leave-on formula, those ingredients have plenty of time to sink into your skin. This means that the results provided by all of those antioxidants will be even better!
Summary
There’s no denying that there can sometimes be some very questionable beauty and skincare trends that gain popularity. This is why you should never blindly follow a trend just because everyone else seems to be talking about it. However, while that may be the case, some trends, like the ones featured above, can actually be very beneficial. Do your research, make sure that they’re suitable for your skin, and then slowly integrate them into your beauty routine. Chances are that those trends will soon become skincare staples that you come to rely on!
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